There’s been a lot of murkiness about whether sex toys are legal in India or not–but here’s that clarity you needed. There are multiple stores and e-brands–all born and bred in India–that you can buy your sexual health and pleasure products from. There’s the wellness stuff–think lubricants, personal gels, oils, and such. There’s the fringe paraphernalia; handcuffs, games, candles and the like. And of course, the main event; pleasure tools that run the gamut from egg and bullet vibrators to dildos to stimulators, plugs and fleshlights. In this line-up, you’ll find a mix of both–all discreet enough for you to be able to make your purchases with abandon. Just make sure you don’t put ‘work’ as your shipping address and you’re golden…

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I’ve already gone into detail about why My Muse gets their sexual wellness right, but I’ll do a TL;DR version here as well. A homegrown brand created by partners Sahil and Anushka Gupta, the brand does a limited selection compared to some of the other entries, but makes up for a dearth of quantity with quality. You can find everything from massagers to candles to lubes on their portal; the Pulse Massager is apparently fantastic.

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One of the rare sexual wellness portals that really embaces sex, Manzuri is more targeted and nuanced than the average pleasure toy and wellness brand. Under the couples section, you’ll find paraphernalia for everything from bondage to anal plugs and strap-ons, a veritable range of vibrators, fleshlights, dildos, strap-ons and prostate massagers–even a queer-friendly section with specialised products. The webstore isn’t a shrinking violet about sex, and that makes it easy and comfortable to navigate through the host of choices.

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Centred more around sexual wellness versus pleasure, this homegrown brand has a range of products designed to tackle comfort and hygiene. You’ll find Pocket-Sized Full Body Massagers, Personal Gels, Body Washes, specialised Underwear Detergent and Intimate Gels for foreplay. If you’re after toys, perhaps look elsewhere but if its self-care you need, That Sassy Thing will sort you out.

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The Bangalore-based brand is definitely pleasure-first, but you will find a smattering of wellness products on its platform. Look to this website for lubes, kegel exercisers, massage gear, fleshlights and kinky lingerie. And, their chart-toppers–the vibrators. You’ll find mini, bullet, rabbit, bath-friendly, anal stimulators, finger, clitroral stimulators… You think it, and chances are, you’ll find it; sometimes shaped as innocuously as a lipstick!

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A self-proclaimed pleasure store, this Bombay-based brand makes no bones about what its USP is; serious stimulation. Don’t be daunted by the homepage–which can look a touch like you’ve entered a tasteful BDSM store; their range of vibrators is extensive and non-generic. You’ll also find lubes, perfumes, massagers and crystals; the range is not as wildly extensive as a Manzuri, for instance, but the tone is more holistic.

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The website for this shamelessly (pun, because why not ) advertised brand can come off a touch tacky, but Besharam (Shameless) definitely gives you a range to work with. Once you get past the jarring black-and-pink exterior, you’ll discover vibrators, lingerie, intimate care, BDSM kits, LGBTQIA+ friendly devices, performance enhancers, foreplay enhancers, nipple balms, condoms, lubes, bedroom games, edibles… It almost puts the ‘orgasm’ in ‘smorgasbord’ (I couldn’t let one letter stop me, could I?).

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