Yankee Candle Co. is teaming up with an LGBTQ nonprofit this May to launch a new, limited-edition fragrance and two candle designs ahead of June, the United States’ annual LGBT Pride month.

Called Love is Love, the scent aims to bring awareness to global nonprofit Rainbow Railroad, an organization that helps LGBTQ people find safety when faced with persecution based on their sexual orientation, gender identity and sex characteristics through services like emergency relocation and other forms of assistance.

The fragrance was designed by a global employee initiative at Yankee Candle and aims to tell the story of a journey with “love lighting the way to safe passage” through its fragrance notes. When burning, strawberry and stone fruit join with floral rose and honeysuckle before ending in a blend of warm wood notes in this three-wick candle, available in two different designs with an optional matching tote bag.

“We’re proud to be supporting Rainbow Railroad’s important cause. Together, we can not only work to eliminate discrimination and hate, but we can also champion acceptance and impact change, not just throughout Pride month, but the whole year,” said Lisa McCarthy, president of the home fragrance business unit for Newell Brands, Yankee Candle’s parent company.

Newell Brands was named a 2022 Best Place to Work for LGBTQ Equality by the Human Rights Campaign, the largest LGBTQ advocacy and lobbying group in the U.S. In recognition of the company’s commitment to diversity and inclusion, Yankee Candle Co. will be donating $100,000 to Rainbow Railroad to support the group’s work.

“Our work with Yankee Candle will not only aid in raising global awareness of what we do, but it will also raise vital funding that will specifically provide direct livelihood support for many at-risk LGBTQ people, keeping them safe whilst they wait to be evacuated,” noted Rainbow Railroad Executive Director Kimahli Powell. “The donation will help individuals in severe circumstances start new lives of freedom and safety.”

For more, check out a few of our top gift picks for Pride months past.

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more.

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