Illume's New Refillable Candle Line Taps Into Latest Sustainability Trend - Gifts & Decorative Accessories

2022-07-29 20:08:01 By : Ms. Sally Chen

2022 ILLUME Candle Refill, Beautifully Done collection

Known for its home fragrance and personal care, Illume has reimagined its Essentials Collection: Beautifully Done with the latest trend of refillable candles in mind. The completely redesigned collection, which officially launches in September, consists of five signature fragrances plus three new scents, two new refillable formats, new vessel options, and candle accessories that have all been designed with beauty and sustainable innovation in mind.

Most notable is the new boxed glass candle refill. Reduce and reuse is the name of the game for this sustainable innovation. All refills are packaged in a compostable paper cup that allows users to simply push the bottom of the refill upward, pull the wax refill out by its wick, and pop it into a cleaned boxed glass candle vessel. It’s a great way to allow users to try a new fragrance or stay with their go-to without creating waste.

“Bring beauty to life” is our guiding principle here at Illume ,” said April Muller, vice president of creative. “We’re proud of our continuous strides towards sustainability, innovation and improvement while delivering a product that maintains the quality, attention to detail, and level of design aesthetics our customers know and love.”

The signature fragrances of the Beautifully Done collection include best-selling Coconut Milk Mango and Fresh Sea Salt, as well as Blackberry Absinthe, Citrus Crush and Paloma Petal. Three new fragrances have also been added to the collection: herbal Hinoki Sage, clean Hidden Lake and trending wood-inspired scent Terra Tabac.

Illume also thoughtfully designed several on-trend vessels to fit any taste and décor such as statement glass pieces, refillable boxed glass vessels, neutral matte ceramic designs and refillable aromatic diffusers. They kept their best-selling vanity tins in the lineup with refreshed artwork. Four elegantly designed snuffers and trimmers and a rechargeable USB lighter are available to help candle-lovers extend the life of their products. The Beautifully Done collection also adheres to Illume’s promise of using PETA-certified, cruelty-free and vegan candle and diffuser formulas.

Lenise Willis is the editor in chief of Gifts & Decorative Accessories, which has been covering the gift, stationery and home industry since 1917. For more than five years, she's covered retail best practices alongside product trends and ecommerce tips. Through market events, live panels and articles, she leads conversations concerning consumer research, trending gifts in a wide variety of categories and changes in the gift industry at large.

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