Brand extension agency Asembl has partnered Streets’ iconic ice-creams with Australian home fragrance, candle and oil diffuser specialist, dusk for a dreamy creamy fragrance range.
Now online and launching on Thursday August 11 2022 in dusk stores across Australia, the range including candles, MoodMist fragrant oils, tealights and melts is the very first time these childhood favourites have been reimagined through fragrance.
Priced from $14.99 to $59.99, the range will be supported in dusk stores and online with branded point of sale and an extensive marketing campaign.
Streets marketing manager, Annie Lucchitti said: “Scents are known to have a strong link to people’s memories, and what better way to bring back the memories of sunshine and summer than with our Streets x dusk range. dusk have nailed a mouth-watering range that will have your tummy grumbling for more!”
Dusk general manager product & marketing, Julia Utz said: “We invite you to the creamiest, dreamiest summertime street party hosted by dusk and Streets. Come and indulge in the launch of our exclusive fragrance collaboration inspired by the iconic childhood favourites – Bubble O ‘Bill, Golden Gaytime, Paddle Pop and Splice. dusk’s unparalleled home fragrance expertise has captured the very essence of hot summer days and delicious ice cream treats for all to enjoy.”
Asembl managing director, Justin Watson said: “Both Streets and dusk fans are in for a delicious treat with this dreamy creamy partnership. Never before have Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice been available in a fragrance range, so we are very excited to be bringing those childhood nostalgic summer smells to light with dusk.”
The range includes an assorted 10 tealights pack, assorted 4 melts pack, two and three wick candles, as well as 50ml MoodMist fragrant oils.
by B&T Magazine
by B&T Magazine
Carlton Draught has delivered on its promise to launch limited-edition “#Baggers22” Carlton Draught cans in time for the club’s most important home-and-away game in at least a decade. In a last-ditch effort to rally the Blues faithful ahead of what could be the club’s first AFL Finals series since 2013, fans are expected to rush […]
B&T's Women in Media breakfast was a spectacular success. And that's despite us sleeping in & missing the opening bit.
Think you're having a shit 2022? Let Kanye's latest gaffe confirm you're totally winning at this game we call life.
Do Mum a favour and have Dad's meat-and-two-veg smelling a treat this Father's Day with a VB grooming range gift.
B&T hadn't heard from Mark Philippoussis for yonks, what with that Kyrgios fellow's vulgarity hogging the headlines.
Think Nielsen could boost its digital audience content measurement? Prove how right you are with this news.
If you have no ethics, at least have them in your underpants, as The Works' Ruth Haffenden quits for bamboo brand Boody.
by B&T Magazine
B&T demanding to know why Kyle hasn't taken paternity leave. Less demanding of the return of his 'Trial By....' program.
The upside to being a bit deaf is you don't have to listen to the bitching & moaning or parlous state of modern music.
If there's lessons to be learned here, if you're going to make a massive clanger, don't do it in a room full of journos.
Brooks is the shoe of a choice for the pro runner. As the Volley is for the slothful pro barbecuer & beer aficionado.
With Australian media's fixation with HSC overachievers, it's refreshing to see the dumbarses get coverage for a change.
by B&T Magazine
LiSTNR has congratulated its podcast teams for securing eight finalist nominations in the 2022 Podcast Awards, including Podcast Company of the Year and two finalists in Podcast of the Year. The awards, managed by Radio Today, celebrate podcasting excellence across a number of categories, with a panel of expert judges drawn from the industry. LiSTNR […]
Study finds you can experience harm anywhere on the internet, particularly if you YouTube "Guy Sebastian".
B&T a lucky guest at QMS' City of Sydney launch last night. Other guests unlucky to witness our dancefloor lock & pop.
B&T finds all forms of smoking repugnant and unhealthy. Except at 2am after a big night on the sauce.
ADIA boss says "B&T Awards better than the Logies!" And if you misbehave at the B&T Awards, you won't end up on Sunrise.
by B&T Magazine
Can't get excited for the 2026 Commonwealth Games? Thankfully this campaign's arrived like a stray javelin to the brain.
Australia's fascination with real estate continues here. That doesn't stop the words "real estate" always sounding iffy.
It's now a race between the metaverse, Jesus' second coming and Top Gun III as to who will actually arrive first.
Australia’s Own has launched a re-branding, celebrating its longstanding time in Australian shops and bringing the brand into 2022 and beyond with the help of Jam&Co. The rebranding features a distinctive new look with an ‘Aussie’ character and green tone, and covers the brand’s full range from cow’s milk to the various plant-based options offered. […]
Ogilvy PR’s Futures Report has arrived & is an essential read for all PR professionals & even the unprofessionals too.
The English Premier League has kicked off, meaning English colleagues will be cranky & bleary-eyed from the late nights.
Pop sensation BTS and Samsung Electronics have continued their collaboration, releasing a campaign for the new Flip4 phone as part of the biannual Galaxy Unpacked event. As part of its global activation, Samsung launched an hour-long takeover of the world’s iconic screens in popular districts including 15 digital billboards across New York’s Times Square, one […]
Yesterday, B&T bought you news of misogynistic paint. Today it's news of woke blocks of chocolate causing the outrage.
Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]
Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]
A list of the best places to work is in and, as expected, it's all bad news for salt mines, knackeries & sewerage works.
Peter Vogel's Christmas bonus still nicely on track after his agency, Wavemaker, retains some big name clients today.
by B&T Magazine
Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]
HT&E the latest media company to post impressive numbers. That's despite sifting through said numbers being rather dull.
In bad news for friends trying to sell you scented candles or secondhand clothes, side hustles now on the rise.
You could argue a Rocky remake reeks of a 40-something male ECD's midlife crisis. Feel the arthritis setting in here.
by B&T Magazine
Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]
© 2022 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don't see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)
Never miss a story again. Sign up for B&T's daily newsletter now.